Product: Self-Serve DSP and Data Management Platform (DMP)

The challenge

Propeller needed additional ad inventory to meet demand, particularly for native ads, while maintaining quality comparable to their internal traffic, a major challenge in the industry.

The solution

Mobinner enabled DMP-targeted audiences for Propeller, where campaign verticals are read directly from Propeller's request and matched with a pre-curated, 100% anonymized audience.

The results

• Propeller's monthly spend on native traffic grew 2.8x over the first twelve months.
• A higher proportion of Propeller's traffic is now monetized, with the fill rate increasing from 54% to 81%.

In their words

“Mobinner and PropellerAds are long time partners with concrete business ties and excellent communication. Along with their team of experts, we strive to mutually exceed expectations.”