Product: Connected TV

The challenge

QuotingFast's broadcast TV ads were expensive, reached far more people than it needed, and couldn't be measured. Its younger buyers had mostly stopped watching cable, so a growing share of the budget was reaching no one.

The solution

Mobinner ran connected TV campaigns across major streaming apps. Targeting focused on households that showed signs of being in the market. Viewers who saw the ad were then shown follow-up ads on their phones. Website tracking showed which exposed households later visited the site.

The results

• 96% of viewers watched the ads to the end.
• Website visits from households that saw the ads rose 18%.

In their words

“For the first time, we can actually see what our TV ads did. We know which households saw them and which of those came to our site. That has changed how we set our budget.”