Twitter wanted serious install volume — but never at the expense of its ROAS targets. Mobinner's answer was to change what they paid for.
Product: Self-Serve DSP and Connected TV
Maintain client's targeted ROAS and KPIs while delivering high volumes of traffic.
Build a CPE (cost per engagement) model for the client where Mobinner charges them only when a user installs Twitter app and completes registration. It allowed the advertiser to maintain a positive ROAS.
CPE Registration
+150,000 USD revenue per month and hundreds of thousands in new Twitter account openings.
Charging only when a user installed the app and completed registration aligned our incentives with the client's — every dollar they spent bought a real, registered user, which is how the ROAS stayed positive at scale.