Uber Eats needed a steady stream of quality customers in an expensive, highly competitive delivery market.
Product: Self-Serve DSP, Data Management Platform (DMP) and Connected TV
Rapidly and consistently deliver quality customers to a client operating in a highly competitive market in a high-cost GEO.
Aggregated a high number of smaller mobile supply sources to reach new customers at a reasonable cost.
CPE (Cost per Engagement) Engagement in this case being the customer’s first delivery.
Our campaign successfully generated over 108,000 new paid Uber Eats customers.
Instead of bidding against everyone on the same few large sources, we aggregated a long tail of smaller mobile supply — reaching new customers at a reasonable cost.