Postmates needed a steady stream of quality customers in an expensive, highly competitive delivery market.
Product: Self-Serve DSP and Connected TV
Rapidly and consistently deliver quality customers to a client operating in a highly competitive market in a high-cost GEO.
Aggregated a high number of smaller mobile supply sources to reach new customers at a reasonable cost.
CPE (Cost per Engagement) Engagement in this case being the customer’s first delivery.
Our campaign generated over $1,080,000 USD in new annual revenue.
Instead of bidding against everyone on the same few large sources, we aggregated a long tail of smaller mobile supply — reaching new customers at a reasonable cost.