Instacart asked Mobinner to find new, engaged customers for a service most people hadn't tried yet.
Product: Self-Serve DSP, Data Management Platform (DMP) and Connected TV
Bring new, engaged customers to an established player in the grocery delivery business.
Targeted mobile users in dense localities who were most likely to be interested in the then niche grocery delivery business.
CPE (Cost per Engagement) Engagement in this case being the customer’s first delivery.
We acquired over 200,000 new paying customers for Instacart.
The key insight was audience density: focusing ad spend on mobile users in high-density urban areas reached the ideal target audience, while a pay-per-first-delivery model ensured full financial accountability for every dollar spent.