Product: Self-Serve Demand-Side Platform (DSP) and Data Management Platform (DMP), specializing in in-app traffic.

Challenge

Deliver targeted traffic on a fixed Cost Per Lead (CPL) basis, rather than using traditional CPC, CPM, or CPA Target pricing models.

Approach

While a pure CPL model differed from Mobinner's standard pricing structure, we successfully accommodated the client's requirements through tailored traffic source adjustments and system optimization.

To achieve performance goals, we leveraged DMP-curated audiences engineered for high click-through rates.

Campaign Model

CPC – Desktop & Mobile

Results

Generated over $120,000 USD in revenue from new paid leads.

By leveraging our advanced DMP and recalibrating our optimization algorithms around the client's target CPC-to-CPL economics, we converted an unconventional campaign request into a successful, high-performing strategy.