When Amazon Prime Video set out to win subscribers in six competitive markets, they brought Mobinner in to help with acquisition.
Product: Self-Serve DSP and Connected TV
We were tasked with helping to rapidly acquire new users for Amazon Prime Video. Amazon may be a widely-recognized name, but when we partnered with them, they just launched their video subscription platform in a sea of heavy-hitting competitors.
We knew we had to go after in-demand markets in both North America and Europe. The most logical way to target new users was to first focus on the conversion of existing Amazon Prime customers.
Once we identified these consumers, our mission was to take them from being partially acquired customers to fully subscribed members of Amazon Prime Video. We went after potential subscribers in the highly competitive US market, United Kingdom, Italy, France, Denmark and Spain.
The campaigns achieved an average monthly campaign revenue of over $165,000 USD during Q4 of 2019.
Winning in a market this crowded came down to audience strategy: identifying partially acquired Prime customers and moving them to full Prime Video subscriptions proved far more efficient than chasing cold traffic.