Product: Self-Serve DSP, Data Management Platform (DMP) and Connected TV

Challenge

We were tasked with rapidly acquiring new users for Amazon Prime Video. While Amazon is a widely recognized brand, the video subscription platform was newly launched in a market filled with established competitors.

Approach

We focused our efforts on high-demand markets across North America and Europe. To effectively reach potential new users, our strategy targeted existing users of competing streaming services who were likely interested in expanding their video-on-demand options.

Using our DMP, we curated a fully anonymized target audience. We then delivered tailored campaigns highlighting exclusive Amazon Prime Video content to prospective subscribers across the United States, United Kingdom, Italy, France, Denmark, and Spain.

Results

Over a 14-month period, our campaigns successfully acquired 1.7 million new paid subscribers for Amazon Prime Video.