AAG needed leads with a very specific profile: homeowners eligible for a reverse mortgage.
Product: Self-Serve DSP and Data Management Platform (DMP)
Generate qualified leads for reverse mortgage loans within a fully privacy-first advertising platform that operates without identifying individual users.
We targeted a curated audience of homeowners using highly selective ad placements to verify eligibility before expanding reach through broader channels to drive scale.
CPL - Desktop / Mobile
Delivered over 220,000 qualified customers eligible for reverse mortgage loans.